Free Beer City?

While the 'Free Beer Movement' ( http://www.thefreebeermovement.com/ ) isn't exactly taking America by storm the way pogs, pumps or pound puppies did, the idea is gaining steam among folks too nice to consider fist-fighting Jim Rome. What I like about the Free Beer Movement (FBM) is that unlike many of the for-profit soccer businesses in the States, it is not targeted at soccer moms or the contents of their mini-van, but at the lovable drunk in all of us. The premise is simple: at a soccer game or event, advertise (an this is classic): "Free Beer for new fans", the new guys show up, they say "I'm here for the Free Beer" and the old guys buy 'em one. Simple but elegant.

So why should you (or I, or your Mamma's Big Fat Booty Band) care at all about the FBM? Well if you're smarter than your average Junior Assistant Referee, or if you read the title to the post, you've put it together by now. Asheville is not some podunk town where beer is just a drink (Portland I'm not looking at you) this is Beer City USA! We have beer shampoo, beer chocolate, beer mustard; beer beer beer beer beer. After three years of being Beer City, we've taken the title and ran with it. Oh yea, and there's the Beer City Cup.

The Beer City Cup, now in its third year is gaining steam as a regional adult tournament, but it was also envisioned as a spectator event and perhaps FBM could help. Tough to know what some kind of partnership would look like, but for now its good to know that someone out there is thinking like us.